Drew Wallace
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Info
- SummarySpecialties: Creative Thinking. Editorial Design and Publishing. Art & Photo Direction.Experience
- Oct 2011 - PresentCreative Lead, Western US / LaBov & BeyondNew business development, art direction and design.
- Aug 2009 - Oct 2011Art Director / LaBov & BeyondMagazine photo direction and art direction. Interactive and graphic design direction.
- 2007 - 2010Freelance Branding Consultant/Art Director / Unity Performing Arts FoundationConcert material art direction and design. Branding consultant.
- Oct 2006 - Aug 2009Designer / LaBov & BeyondInteractive and graphic design.
- May 2006 - Aug 2006Design Intern / CreativeFuel Design
Education- Ball State UniversityB.S. in Major: Advertising, Minor: Digital Media
Additional Information-
Websites:
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Honors:Various Addys: Silver, Gold, Judges Choice Gold Neenah PAPERWORKS Text and Cover Contest Winner Q1 2010
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Interests:Subaru's, Snowboarding, Concerts and festivals, Macs, Wired Magazine, Blues, Reading, Wine and Microbrews, Smiles, Fast Cars, Dogs, Tennis, Fall, My Grandmas cheesy potatoes, Piano and blues harmonica, Typographical design treatments, Thunderstorms, Hammocks, Longboarding, Ideation and a good brainstorming session
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Tweets
- The best creative minds in Colorado all in one place. @AdClubDen presents #TheFifty. Drink to that: http://t.co/uiDQBUEnJan 19, 12 from web Reply, Retweet, Favorite
- Media companies must adapt to internet users. Not vice versa. No #SOPAJan 19, 12 from web Reply, Retweet, Favorite
- I just contacted Sen. Mark Udall to oppose #SOPA/#PIPA - Join me! http://t.co/OznLZBlQ #wikipediablackout
- Jan 18, 12 from web Reply, Retweet, Favorite
- Jan 18, 12 from web Reply, Retweet, Favorite
- Jan 18, 12 from web Reply, Retweet, Favorite
- Woh- the internet is rising up to #StopSOPA #PIPA and #InternetCensorship. Write Congress today: http://t.co/R9uawGPT via @fightfortheftr
- Tell Congress: Don’t censor the web! http://t.co/FRfqwcAI
- RT @pastemagazine The 50 Best Album Covers of 2011 :: Blogs :: List of the Day :: Paste http://t.co/M9lSMZk6
- RT @sfallshookdown The 12 Worst Rock Album Covers of 2011 http://t.co/wAupwpCX
- The 10 Worst Album Covers of 2011 | http://t.co/DCuvAzi2: http://t.co/iD0OTVEO
- Video: My design but the animation is by my buddy Tom Ludlow of Ghost Pixel Visuals for the Robotic Pirate... http://t.co/3OOWz0cN
- @siasnowsports what's the deadline for registration to the show?Jan 12, 12 from web Reply, Retweet, Favorite
- Real #photographers use cameras. Not camera phones. Don't call yourself a photog just bc you use #InstagramJan 11, 12 from web Reply, Retweet, Favorite
- EPS gesture icons for multi-touch interfaces http://t.co/IP64JVQC
- Photo: The basement print shops first run. Lino print owl series. http://t.co/YqnBfryw
- @autrageous Thanks for the follow. Cool agency.Dec 17, 11 from web Reply, Retweet, Favorite
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Recent Tracks
- Reels: A Cooleys/The Dawn/Mullingar Races by The Dubliners
- Roddy MacCorley by The Dubliners
- I'm Asking You Sergeant Where's Mine by The Dubliners
- Whiskey In The Jar by The Dubliners
- Rocky Road To Dublin by The Dubliners
- Stewball by Hillstomp
- Lucy's Lament by Hillstomp
- Banjo Song #2 by Hillstomp
- Old Plank Road by Hillstomp
- S.I.R. by Hillstomp
Bob DylanDyme DefScott H. BiramGramatikCakeKasabianGrievesBeckNine Inch NailsThe DoorsHillstompThe Von BondiesShe & HimLeft Lane CruiserSlightly StoopidModest MouseBlack Rebel Motorcycle ClubThe Crystal MethodChuck BerryThe PharcydeJamiroquaiTrombone ShortyTin Horn PrayerJames BrownMF DoomEric ClaptonFlukeLefties Soul ConnectionThe Wood BrothersLarry and His FlaskDanny BrownGang StarrJames Brown & The Famous FlamesBig GiganticThe RootsHoward TateApollo BrownPreservation Hall Jazz BandBrown BirdChiddy BangThe DublinersRJD2A Perfect CirclePixiesThe Polish AmbassadorMac LethalRobotic Pirate MonkeyN*E*R*DInspectah DeckNorth Mississippi Allstars- 9 plays
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Posts
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Posts
Agency: DLV BBDO, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Matteo Pozzi
Copywriter: Dennis Casale
Illustrations: David Calluori
Copy: “Looking at the world through children’s eyes.”- Cognitive: Children live is a world of fantasy and wonder where everything is magical.
- Affective: CAM baby products belong in the same world of wonderment and fantasy the baby lives in. Cam products belong with the baby.
- Conative: Ads should drive viewers to research CAM baby products.
Positioning
CAM employees are encouraged to think like a child, to have the same sense of imagination as they do toward the world, and to look at everything as if it were the first time they had ever seen it. Because of this, CAM strollers are made and designed with the same sense of creativeness and imagination your child has.Consumer Promise
No other company creates its products with the same child like wonderment and creativeness as CAM. No matter where your child’s imagination may him or her, CAM products will securely protect them for their journey.Visual: A baby rides in one of those carriages that attach to the back of a bicycle. But instead of it being attached to a bicycle, it is floating at sea and attached to a beautiful yellow rubber ducky that’s pulling it along.
Copy: “Looking at the world through children’s eyes.”Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographers: Caio Miranda / AGB Photos, OtherImages, GettyImages
Retouching: Ariê Magalhães
Copy: “Don’t let your work be mistreated.”- Cognitive: MAIS will treat my work with the same care and attention that I would.
- Affective: Ads should create a sense of uneasiness as the viewer imagines trusting his/her work in the hands of another to finish.
- Conative: Ultimately the ads should drive viewers to the company website.
Positioning
There is a deep connection we make to the things we build. We see ourselves in our work, and as such, often become emotionally attached to it. So it’s only natural for us to be worried about the integrity of our work when passing it along to another for finishing, which is also why we carefully consider who to collaborate with. To alleviate the concerns designers have about printers upholding the quality of their work this campaign positions MAIS as the alternative to negligent competitors by relating to situations in which carelessness could lead to disaster.Consumer Promise
MAIS will finish your work with highest level of care and quality.Visual: Two UPS/FedEx looking men toss a press sheet with a package labeled FRAGILE printed on it into a warehouse.
Copy: “Don’t let your work be mistreated.”Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Francine Bittencourt
Illustrator: Natan Nakel
Digital Artist: Luiz Fasoli
Copy: “Do you want your garden to live longer? Ask me how.”- Cognitive: The reader should think they don’t have all the answers. When viewing the ad the reader should think there’s additional horticultural practices he/she is not yet practicing.
- Affective: Curious, interested and intrigued. The reader should also feel welcomed or invited.
- Conative: The end goal is for Natureza Magazine to be a resource for the horticulturists. It starts with the gardener picking up a Natureza Magazine and taking a look the next time they’re at the book store and continues with new subscribers.
Positioning
To evoke the deep humanist emotion of altruism within the horticulturists, these ads seek to humanize the various plants grown through their personification with relatable health concerns.Consumer Promise
Natureza Magazine will teach you insider tricks for healthier plants.Visual: A planted flower blooms in the lower right and the sketch is of the flower smothered in soap suds taking a shower. The entire ad is a light blue.
Copy: “Do you want your flowers to smell better? Ask me how.”Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Flavio Waiteman
Creative Directors: Humberto Fernandez, Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy
Photographer: Platinum
Copy: “The offroad citysized.”- Cognitive: Sometime big things lurk in small places. The Mitsubishi ASX has the heart of a big offroad vehicle but fits between the lines of a cityroad.
- Affective: Confident, adventurous, and excited to drive.
- Conative: Test drive an ASX. Look at unassuming city roads hazards as if they were serious offroad hazards.
Positioning
Many people challenge the practicality of driving a vehicle designed for offroad use in a city environment. Enter the Mitsubishi ASX—the first offroad SUV designed specifically for city driving. It’s engineered to handle city hazards with the same reliability and with the same vigor an offroad vehicle handles offroad hazards.Consumer Promise
Since the Mitsubishi ASX can handle big offroad hazards, it can certainly handle city roads. And it’s small enough to comfortably drive around town.Visual: A pool of piranha showing teeth and thrashing around in a puddle on a city street.
Copy: “The offroad citysized.”Agency: Arnold, Boston, USA
Chief Creative Officer: Pete Favat
Creative Director: Paul Schauder
Associate Creative Director: Brain Hayes
Art Director: Mark Bangerter
Copywriter: Nikhil Aima
Illustrator: A. James Stone
Photographer: Stock
Art Producer: Kathy McMann
Copy: “Surprising power. Do stuff.”- Cognitive: RadioShacks has batteries and they’re just as good, if not better, than the name brand guys.
- Affective: Curious and excited about how their toys will perform with RadioShack.
- Conative: Compare the strength of RadioShack batteries verse the other brands by buying a set.
Positioning
RadioShack is often associated with just electronics and electronics parts for tinkerers, but really it offers everything your electronics might need, including proprietary batteries. To raise awareness of RadioShacks batteries and their strength, this campaign seeks to engage the viewer by evoking the playful inner child and imagination. By showing how electronics using Radioshacks batteries might perform, the campaign will appeal to this target markets natural pretension to curiosity and imagination, creating a perceived affect of greater strength from Radioshack batteries.Consumer Promise
RadioShack batteries are so strong they will make your toys perform like the real thing.Visual: A toy boat is shown pulling a wake boarder.
Copy: “Surprising power. Do stuff.”Agency: BBDO Guerrero/ Proximity, Philippines
Chief Creative Officer: David Guerrero
Exectuive Creative Director: Brandie Tan
Creative Director: Ray Tiempo, Gary Amante
Art Directors: Gary Amante, Peepo David
Copywriter: Ray Tiempo
Producer: Al Salvador
Retouchers: Vilma Magsino, Oliver Brillantes
Photographers: Paolo Gripo, Abet Bagay
Copy: “For persistent headaches.”- Cognitive: Saridon headache medicine cures the worst headaches.
- Affective: Empathy. Viewers will relate to the need of carrying-on while enduring a painful headache.
- Conative: Reach for Saridon headache medicine next time they’re at the store buying medicines.
Positioning
Everyone has had a headache that is tough to shake. The type of headache that causes every movement to be another swelling blow to the head with no sign of subsiding. The type of headache that with everything we seem to do, it seems to do to us. And through the pain we suffer. We suffer because we’re busy, we’re at work or because we think there’s simply just no cure for this kind of headache. But it doesn’t need to be like this. Not with Saridon headache medicine it doesn’t. By illustrating the toughest of headaches in relatable scenarios we can reach the consumer on an emotional level by putting them in familiar situations.Consumer Promise
Sharidon will cure your most painful and persistent headache.Visual: A man playing softball is up to bat getting ready to swing. Behind him is himself getting ready to swing a bat at his head.
Copy: “For persistent headaches.”Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Directors: Renato Butori, Alexandre Pagano, Henrique Del Lama
Copywriter: Mario Cintra
Illustrators: Vetor Zero- Cognitive: You’ll never know what you might encounter while in the field. And, there’s a choice in emergency response vehicle fleets.
- Affective: Confidence that my crew has what they need to be successful. And, interest in an alternative fleet.
- Conative: Take interest in this new alternative to emergency response vehicles by doing some further research.
Positioning
As a first response crewman you encounter all types of emergencies, and no matter the breadth you must be equipped to respond quickly and with resolve. In years past, the fleet managers options for emergency response vehicles has been limited until now. To make a splash in the market, this campaign will draw interest to the relevant target viewer with illustrations that highlight the vast spectrum of emergencies response teams may encounter in the field. The illustrative style is to be whimsical and stylized to avoid gruesome imagery while scenes are to depict outrageous scenarios to highlight the range of emergencies teams may encounter.Consumer Promise
Fiat first response vehicles are equipped to resolve whatever emergency team may encounter.Visual: A small but happy baby is stuck up in a tree on a branch.
Copy: You never know how big a problem you will find. Introducing the Fiat ambulance line.Visual: A staircase is shown with an old women at the base, her body contorted as she lays on the ground. She’s conscious but appears a little worried. Her walker lays sideways next to her.
Copy: You never know how big a problem you will find. Introducing the Fiat ambulance line.Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Directors: Ricardo Matos, Rafael Gil
Copywriter: Fabiana Soares
Illustrators: Aderson Fagundes, Rafael Gil- Cognitive: Kanechom hair dye will improve my life.
- Affective: Women will feel inspired, excited and intrigued to dye their own hair.
- Conative: Check out the Web site and the in store product to see if there’s a color for me.
Positioning
There’s life before you use Kanechom, and then there’s life after. Every aspect of your social life to your work life will improve after Kanechom.Consumer Promise
After dying your hair with Kanechom your life will significantly improve.Visual: Clean open background. Nasty hair on the left, nice hair on the right, and a box of Kanechom hair dye in the middle. Three dotted lines extend down evenly from the nasty hair and three from the nice hair.
Copy: Below the three dotted line on the side of the nasty hair reads “187 Facebook friends.” On the side with the nice hair the first point reads “248 Facebook friends.” The second reads “319 Facebook friends.” And the third reads “597 Facebook friends.”- I'm listed in Tumblweeds under advertising, marketing, creativity
I’m listed in Tumblweeds, a user-generated community directory that rates Tumblr bloggers by their number of followers. Find me listed in #advertising, #marketing, #creativity
Agency: Leo Burnett, Taipei, Taiwan
Art Directors: Jacky Chen, Alex Liu
Copywriter: Phoenix Tsai
Copy: “Always Progressing.”
Client: Johnnie Walker- Cognitive: There’s a lot going on in a bottle of Johnnie Walker. Johnnie Walker is a complex and intricate whiskey with a lot of flavors to experience in a single sip.
- Affective: Viewers should feel as if they have transpired to the journey before them. With all the struggles, rewards and accomplishments along the way, the Johnnie Walker drinker is distinguished enough to deserve this drink.
- Conative: Distinguish themselves as a Johnnie Walker drinker.
Positioning
Behind the label of Johnnie Walker is a rich heritage, a whiskey with bold and intricate flavors, and an attention to detail unsurpassed by any other whiskey distillery. To drink it is to yourself become these things. These things of sophistication, distinguishment and the sort of pride you earn through your journeys. The brand is personified in this way through narrative and detailed illustration.Consumer Promise
Johnnie Walker whiskey is not a simple whiskey. It is for those who know they’ve earned it.Visual: Gold label unraveled. From beginning to end of the label is an illustrated scene of the Johnnie Walker character advancing through various triathlon and Olympic like athletic endeavors.
Copy: “Celebrations are earned.”Agency: Momosapiens, Marseille, France
Art Director/Copywriter: Simon Reynard
Photogrpaher: Peter Beavis
Copy: “The beginning has never been this close to the end.”
Client: A short film festival.- Cognitive: The films at the festival are short. The period of time from when the ad is viewed to when the festival begins is also short. The entire festival will last only a short time.
- Affective: The short films will be inherently interesting. The time it will take to view the films and attend the festival will fly by leaving the viewers with a lifetime of memories.
- Conative: Go to the festival.
Positioning
No matter who you are, you’ve experienced the fleeting passing of time while living a memorable moment. It always seems that the best times in our lives are over before we know it leaving us with only our fond memories. And that is exactly what this campaign seeks to evoke: The feeling that this festival and it’s films will leave lasting memories in too short of a time period. So many memories, in fact, you’ll think you’ve lived a lifetime. To further connect the ads to the festival, each one will present a conceptual synopsis of a film by blending the beginning with the end or by conceptually using the films key characters.Consumer Promise
You are sure to remember these curiously short films.- Visual: Marathon runners on a track in street clothes (characters in one of the films) all fight and pile on top of each other to secure the closest position to the starting line. A referee in the back ground stands with a gun pointed to the sky ready to sound the go ahead. Just a few metes away is the finish line.
Copy: “The beginning has never been this close to the end.”
Agency: Dufresne Corrigan Scarlett, Levallois, France
Creative Director: Paul Lê
Art Director: Catherine Renzetti
Copywriter: Grégory Tortes
Photogrpaher: Romain Laurent
Copy: “No luck at all? Have a curly ball.”- Cognitive: I’m lucky if I have Curly Balls to snack on.
- Affective: We want the viewer to feel relief, luck, and slightly exclusive as if they’re in-the-know on how to make them self happy.
- Conative: Pick up a bag of Curly Balls next time you’re in the snack aisle. Do it for yourself.
Positioning
In everyone’s life there are trials. Times in which things are either at there worst or closely approaching. With so many looming stressors in our lives, we naturally gravitate towards those simple pleasures that take our minds off life. Be it a weekend hobby, a nightly television ritual, or physical activity, we all do things just for ourselves. And that is why people should eat Curly Balls—just for themselves. No matter how bad things get, it won’t matter if you have Curly Balls.Consumer Promise
Curly Balls are so good they’re the only thing you’ll have on your mind while eating them.- Visual: A couple is enjoying a fancy dinner. The man wears a suit and the women wears a white dress. Unknown to the diners, is a waiter behind the women in the middle of spilling two glasses of red wine on her.
Copy: “No luck at all? Have a curly ball.” - Visual: A man in a tux mingles at a black tie event with a strand of toilet paper stuck to his shoe.
Copy: “No luck at all? Have a curly ball.”
Agency: Sancho BBDO Bogotá, Colombia
Creative Director: Hugo Corredor, Giovanni Martinez
Senior Art Director: Andres Maranta
Senior Copywriter: Juan Gomez
Retoucher: Andres Maranta
Photogrpaher: Luiz Moretti
Production Company: Ochurus!- Cognitive: Adoption has an equally positive reaction on child and parent.
- Affective: Compassion, happiness, responsible. And a little bit of selfishness. I have no reservations about adopting a child and want to do it, not only for the child, but also for me.
- Conative: Visit the web address and learn more about adopting.
Positioning
It’s okay to do altruistic things selfishly. In fact, you’d be surprised just how good you’ll feel about yourself while doing them. And if that’s why you do these things, it’s still okay because those who are affected by your actions will be grateful all the same. That’s what these ads will do. They focus the viewers attention to the emotional response adopters experience from the child’s response and stimulate their innate need for self happiness. Ads remind viewers that adoption is not only obviously rewarding for the child, but equally rewarding for the parent.Consumer Promise
Adoption is as rewarding for the parent as it is for the child.- Visual: A child and parent hugging. Both of whom are completely covered from head to toe with ribbons and bows. The only parts exposed are the arms to illustrate the hug.
Agency: Neogama BBH, São Paulo
Art Director: Thiago Cruz
Copywriter: Raphael Quatrocci
Illustrator: Fernando Dias de Souza
Copy: He’s not worth crying for. Do you want to sleep at my place?” Pay-off: Mentos Single Pack. Selfishness without guilt.- Cognitive: Mentos single serve mints are really good.
- Affective: It’s ok to not offer these mints to friends. They’re too good to hand out.
- Conative: Chuckle to yourself. And then buy Mentos single serve mints.
Positioning
By poking fun at humankind’s selfish nature, the campaign is a wink to selfishness. Everyone has been in the situation of feeling obligated to kindness—be it when popping a mint or in other situations. Mentos single serve mints alleviate the need to offer.Consumer Promise
People won’t be offended if you don’t offer.- Visual: Identical illustrated scene in which two business men sand next to each other. Man on the left stands briefcase in hand. Man on the right stands briefcase sideways on the ground face buried in his hands.
- Copy: (From the man on the left) “The job wasn’t a right fit for you anyway. Do you still have his card?” Pay-off: Mentos Single Pack. Selfishness without guilt.
Agency: Y&R, Paris
Art Director: Gregory Jeanjacquot
Copywriter: Nicolas Gerard
Illustrator: John-Paul Thurlow
Client: Surfrider Foundation
Copy: Each year, millions of marine animals are killed by our rubbish. Sign the petition against marine debris at notonourbeaches.com.- Cognitive: Trash directly kills animals.
- Affective: The viewer should gasp. The image should invoke a sense of guilt and horror.
- Conative: Reduce, reuse, recycle and sign the online petition.
Positioning
Everything on the planet is interconnected. Though as individuals our actions may seem isolated, collectively they yield devastating effects on our planet. This campaign reaches out to the individual so that we may may changes as a whole. Artwork is hand drawn to show horrific images meant to visually arrest the viewer. In each piece a single person will be committing an act of murder while a vessel resides in the distant background to subtly show how it takes many people to allow just one person to commit murder through reckless waste.Consumer Promise
Collectively we can save the lives of marine animals.- Visual: A sailor suffocates a penguin with soda pop plastic rings. He stands behind it, both hands pulling on the ring six-pack, one foot pushing on it’s back. Ship and glacier in the background.
- Copy: Each year, millions of marine animals are killed by our rubbish. Sign the petition against marine debris at notonourbeaches.com.
Agency: McCann Erickson, Bogota, Colombia
Creative Directors: Samuel Estrada, Daniel Andrés González
Art Directors: Daniel Forero, Alex Argüello
Copywriter: Andrés Celis
Illustrator: Mor-8- Cognitive: Life can go bad at any moment.
- Affective: Relief and protection. There’s no need to worry about every little thing.
- Conative: Take a deep breath and loosen up. Get peace of mind with ETB Insurance.
If you so choose to see it this way, everything is on the brink of destruction. In many ways we are all just moments away from a life altering tragedy. But it’s your life circumstances that may determine if you see it that way and with ETB Insurance we cover everybody. So, your life circumstances are more about enjoying yourself and less about worrying yourself.
Consumer Promise
ETB will insure what we say we will insure.- Visual: In the left third of the image frame is a three quarter shot of a garage made of ice with two human figures also made of ice cubes who sit in an ice car. The right two thirds of the image frame shows a sunny summer day with sun rays beating down. An obvious shadow line creeps closer to the vehicle as you notice the couples mailbox melting away.
- Copy: Stop seeing everything as a risk.
Agency: BorghiErh/Lowe, São Paulo, Brazil
Art Director: Rafael Segri
Copywriter: Gilmar Pinna
Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Photographer: Paulo Risi- Cognitive: Poverty is a big issue that can be overcome with a little help from everyone.
- Affective: Altruistic, compassionate, socially concerned, motivated.
- Conative: Donate any amount possible no matter how little it may seem.
Positioning
End a big problem with small a solution. This campaign makes poverty relatable to the middle-class, by emotionally connecting basic human elements we all experience despite our social-economic status. Elements like food, water, shelter, rest, love and comfort will be used to draw on the human spirit and create a sense of need. To further the connection, elements from the “impoverished” will be replaced with elements from the “upper-class” to show how the impoverished life can be dramatically improved with just a “middle-class” donation.Consumer Promise
A small donation will go a long way.- Visual: An elderly homeless man pushes a beat-up shopping cart filled with all of his possessions. Photo style is dark, dreary and monochromatic. Everything on his persons and in his cart is dirty and dull except his shoes. On his feat are a bright white, glaringly new pair of sneakers.
- Copy: For those who have nothing, anything can seem a lot.
- Visual: A young homeless girl stands half hunched over an urban trash can. One hand on the trash can rim, the other pulling something out. Photo style is dark, dreary and monochromatic. Her hair is ratty. Her clothes torn and dirty. What she is pulling out is sweaty bottle water and empty wine glass.
- Copy: For those who have nothing, anything can seem a lot.
Agency: Y&R, New York
Art Director: Alexander Nowak
Copywriter: Feliks Richter
Typographer: Jessica Hische
Illustrator: Andrey Gordeev
Digital Artist: Raul Pardo- Cognitive: Taking a moment to brush my teeth is good for me.
- Affective: Everyone brushes their teeth.
- Conative: Brush my teeth using Colgate.
As an aspirational campaign to encourage everyone to brush, the ads will support the more generalized action of basic hygiene, brought to you by Colgate. Since brushing your teeth is common hygiene everyone should maintain daily, the “Healthy for Everyone” campaign implies that the basic need for healthy teeth can be a benefit for all. The campaign will draw a connection from your healthy teeth to the well being of those around you. As a more conceptualized concept of healthy is illustrated in the ads, viewers will deduce that by not brushing my teeth I’m hurting those around me who must suffer through my bad breath and unsightly teeth. In addition, ads will attempt to appeal to the younger demographic with whimsical illustrations while engaging the core buyers of the segment with conceptualized, story-like ads.
Consumer Promise
Colgate tooth paste will keep your teeth healthy and others will notice.- Visual: Illustrative scene in the style above. Fisherman stands on a small boat with his back to the viewer while brushing his teeth. Perspective is at the horizon line so you can seen below and above the water. Various fish underwater stay away from the boat, all looking up at the fisherman worried.
- Copy: Brushing for 2 minutes will be healthy for everyone.
- Visual: Illustrative scene in the style above. A cop and his partner stand with their backs to the viewer while brushing. In front of them is a bank robbery in progress with the bandits running off with paper money flying from overstuffed bags. Bandits are wear the quintessential robber outfit.
- Copy: Brushing for 2 minutes will be healthy for everyone.
Agency: Euro RSCG, Dusseldorf
Art Director: Alexandros Antoniadis, Felix Glauner, Karl König
Copywriter: Martin Venn
Photographer: A. Zander, Nastenok
Illustrator: Siggi Diersch- Cognitive: The new Peugeot iOn is a modern and stylish, environmentally friendly vehicle without sacrifice.
- Affective: The viewer should feel excited about a new technology and intrigued about what the vehicle looks like.
- Conative: Viewers should feel compelled to seek out the car to see what it looks like and just how efficient it really is.
Positioning
To peek interest, print ads will not feature the vehicle and will instead focus on its 100% electric power to drive sales. To do this, clever ties between electricity and features of the vehicle will visually illustrate how components of a traditionally fueled vehicle have been “electrified.”Consumer Promise
The new iOn is 100% electric and doesn’t sacrifice power or amenities.Agency: George Patterson Y&R, Melbourne
Art Director: Chris Northam
Copywriter: Simon Bagnasco
Photographer: Andreas Smetana- Cognitive: The Navy is not made up of machines and weapons, but rather of people. It’s a team effort and that team not only includes those standing in-lock-step with you, but also the machines you use.
- Affective: We want the viewer to feel aspired, but also inclusive.
- Conative: Viewers should feel compelled to reach out to a recruiter or stop at a both the next time they see one.
Positioning
In the Navy, nothing is accomplished alone. To illustrate this, the campaign focuses on the brotherhood felt from being in the Navy by showing how individual people comprise what the Navy has historically been associated with; large machines of warfare. However, these massive machines cannot function without a large team working in unison. The Navy is not made up of a fleet of war ships, but rather of a fleet of soldiers.Consumer Promise
No matter how advanced the machinery and technology, none of it will function without the soldier. In the Navy, you are an integral piece of a larger team working together for a common goal. Without you, without the team, nothing is accomplished.
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Posts
My design but the animation is by my buddy Tom Ludlow of Ghost Pixel Visuals for the Robotic Pirate Monkey show in Breckenridge.
If you’re listing yourself as a Photographer as your occupation on a website and then you link to a Tumblr blog you’ve listed as your portfolio that’s filled with Instagram photos, then you’re not a photographer. Real photographers use cameras. Not camera phones.
Big shout out to Chuck Anderson of No Pattern for the limited edition calendar I received in the mail today. Well done and thank you! See more of the calendar and follow his Tumblr here.
2011 Christmas Card Concept #2. Hurt my fingers like hell trying to do this. Took me about 12 tries.
Magnetic chalk board frame I found in the house I rent. Naturally, I put it on my much larger magnetic chalk board wall and drew an ampersand on it.
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